Jay Z and Deadmau5 defend Tidal against recent headlinesTidal

Jay Z and Deadmau5 defend Tidal against recent headlines

Since its launch just less than a month ago, already the waves have been choppy for Jay Z’s newest streaming service venture, Tidal. A recent report shared statistics that Tidal was on its way out, falling out of Apple’s top apps and even giving rise in subscribers and attention to its direct competitors Spotify and Pandora. But Jay Z, heavily invested not only financially in Tidal but also personally (as he demonstrated by doling out personal phone calls to random subscribers), is not ready to consider defeat yet.

Yesterday, Jay Z turned to his followers on Twitter to provide clarity on some hot button issues regarding his new service, starting off with a nonchalant affirmation that “Tidal is doing just fine. We have over 770,000 subs [sic]. We have been in business less than one month.” He followed each Tweet with the hashtag #TidalFacts and went on to share that Tidal aims to be a global effort, so much so that Jay Z’s own cousin has moved to Nigeria to scout for new talent to add to the board.

The iTunes Store wasn’t built in a day. It took Spotify 9 years to be successful…
— Mr. Carter (@S_C_) April 26, 2015

We are here for the long haul. Please give us a chance to grow & get better. #TidalFacts

— Mr. Carter (@S_C_) April 26, 2015

There are many big companies that are spending millions on a smear campaign. We are not anti-anyone, we are pro-artist & fan. #TidalFacts — Mr. Carter (@S_C_) April 26, 2015

We made Tidal for fans. We have more than just music. We have video, exclusive concerts, tickets for events early, live sports!… — Mr. Carter (@S_C_) April 26, 2015

….Tidal is where artists can give their fans more without the middlemen. #TidalFacts — Mr. Carter (@S_C_) April 26, 2015

Indie artists who want to work directly w/ us keep 100% of their music. “If you don’t want the CEOs all in the videos” haa #tidalfacts — Mr. Carter (@S_C_) April 26, 2015

Tidal pays 75% royalty rate to ALL artists, writers and producers – not just the founding members on stage. — Mr. Carter (@S_C_) April 26, 2015

Rich getting richer? Equity values… YouTube $390 billion. Apple $760 billion. Spotify $8 billion. Tidal $60 million. #TidalFacts — Mr. Carter (@S_C_) April 26, 2015

He concluded his Twitter announcement with a joking tip of the hat to the robots and said: “We are human (even Daft Punk ha). We aren’t perfect – but we are determined.”

Later, Deadmau5, who also shared early enthusiasm for Tidal as one of the major artists representing for electronic music, was quick to show his less eloquent, but equally passionate support for the streaming effort.

despite whatever dumbshit preconceptions you may or may not have about tidal, im still behind it. Im in it for industry growth, not PR.
— deadmau5 (@deadmau5) April 26, 2015


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