Louie Fresco announces b2b2b concept project
Barcelona-based producer and MEXA label founder Louie Fresco has recently turned his eye on improving the performance sector. The techno mainstay realized early in the game a growing public desire for back-to-back sets, and their use in serving as a platform for new sounds and emerging talent. Enter ++ (Plus Plus), a new concept that aims at blending together talented artists in a global series of b2b2b sets. Joining him in the endeavor are friends and fellow DJs Gabriel Sordo, Robbie Akbal, Marco Balcazar, Jay Blakk and Miguel Puente.
The project debuted on January 24 in Panama, where Fresco performed alongside Miguel Puente, Glenn Gonzalez and Bastard Love. Now, after acquiring Music 4 Lovers an the project’s official media sponsor, the team plans to take ++ throughout Europe by the end of the summer.