Rose Bowl Committee submits proposal to establish a ‘Coachella’ style music and arts festival in Pasadena
Southern California may receive yet another large-scale music festival if all things pan out accordingly.
The idea to target Pasadena’s Rose Bowl as the potential venue for a music festival was sparked when CEO of the Rose Bowl Operating Committee, Darryl Dunn, attended San Francisco’s Outside Lands Music Festival. “It was fun,” he said of the Northern California event. “And we were like, ‘Could this happen at the Rose Bowl?’ And we thought, ‘Ya know, maybe it can.'”
With high hopes for a 2016 summer launch date, Dunn and the Committee signed a letter of intent with AEG to host a three-day weekend ‘music and arts’ festival in the famed venue. The contract, if passed, would agree to a ten-year commitment with two five-year extensions available. Currently, the festival proposal is undergoing a six-month long environmental impact review and seeking feedback from the surrounding community.
Though specific details about the potential forthcoming festival remain to be seen, the event will be modeled after Coachella and Outside Lands, looking to feature both live bands and DJs, art displays, as well as food and beverage vendors. The Rose Bowl, which proudly hosts “The Parade” (the Tournament of Roses Parade) and “The Game” (the USC and UCLA football battle) each year, seeks to establish “The Festival,” a yearly music showcase that can become a Pasadena tradition.
Not all are in support for the notion of a Rose Bowl “Coachella,” however. President of the West Pasadena Homeowners Association Geoffrey Baum put it simply: “We can’t have a Coachella in Pasadena. Traffic, unruly behavior, littering, public urination, swearing, public drunkenness vomiting, trash; those are the types of things that the neighbors have to endure each time there’s a big event at the Rose Bowl.”