NERO want to rebrand from DJs to a live electronic band
Nero’s 2011 debut album Welcome Reality has stood the test of time as a modern day electronic classic and the trio have high hopes that their forthcoming LP Between II Worlds will see similar success. In an interview with Billboard, Daniel Stephens, Joe Ray, and Alana Watson discuss the dichotomy between being branded as DJs and their efforts to become a true live electronic band.
During their first tour the trio presented themselves as DJs with Alana as a guest-singer, not a band. For their new live show, they plan to focus on the three as a cohesive unit — a concept they road-tested at Coachella this year. “There’s all this nervous energy because it’s not just a DJ set — you could mess up at any minute — but it’s got the momentum of a DJ set. People go nuts,” Stephens told Billboard.
It’s not just the DJ stigma that the trio are focused on separating themselves from but also the EDM status quo as a whole. Crafting an album that relies heavily on cohesive story-telling, Stephens, Ray, and Watson hope to establish themselves as something other than an EDM group. “Not to diss a lot of the current EDM, but when you pump out new tracks every two weeks, you’re keeping yourself on the hamster wheel.”