Shazam toots its own horn: ‘We can predict 33 days out what song will go to #1 in the Billboard charts in the US’
Shazam has hit a new stride in recent years, becoming much more than a music discovery app. In January, the company raised $30 million in funding, valuing Shazam at over $1 billion. Two months later, CMO Patriciapar Parra and CEO Rich Riley announced plans to tap into smartwatch community, which would allow consumers to Shazam objects such as a magazine or a DVD to obtain additional information.
More recently, Shazam VP Cait O’Riordan made the grandiose claim that the company “Can predict 33 days out what song will go to #1 in the Billboard charts in the US.” She points to Clean Bandit as a prime example, who had “the most Shazams of any single in the whole of the world in 2014.” Delving further into the numerical evidence of their unprecedented success, O’Riordan points to a line graph that shows “Rather Be’s” rise in the UK at the tail end of 2013 and in Europe and the US toward the beginning of 2014.
Via: Fact Mag