TomorrowWorld 2014 generated $94 million in economic activity for Georgia
It’s no secret that TomorrowWorld is one of the US’s largest music festivals. Attracting 160,000 revelers from more than 75 countries and all 50 states throughout its three days, the festival’s 2014 economic impact report strongly reflects the amount of foot traffic in rural Georgia at last year’s event.
2014’s gathering reeled in a whopping $93.9 million in economic activity across Georgia — about $72 million of which has been deemed new activity surrounding Atlanta.
TomorrowWorld 2014 saw a 9% increased in economic activity since its 2013 debut, in part due to the increase in festival goers but also because per-participant spending shot up 56% in 2014. In two years, the total economic impact of both festivals reached as high as $173M, making TomorrowWorld a fiscal asset to the Atlanta region.