Insomniac generated over $3 billion for US economy in the last five years
Insomniac has been producing many of electronic music’s top-of-the-line events and festival experiences for over two decades including Electric Daisy Carnival Las Vegas (which has expanded to five other cities across America), Electric Forest, Beyond Wonderland, Escape From Wonderland, White Wonderland and Nocturnal Wonderland, celebrating its 20th anniversary this Labor Day weekend. The events brand announced today that in just the past five years alone, they’ve generated over $3 billion for the US economy according to Beacon Economics. Well, $3.17 billion to be exact. but who’s counting?
From 2010 to 2014 Insomniac counts that 3.39 million festival-goers, affectionately referred to as “Headliners,” attended 48 events across 14 US cities. About $1.7 billion has gone to the city of Las Vegas thanks to Electric Daisy Carnival, $440 million to San Bernardino, California, $215 million to the New York and New Jersey areas and $126 million to Orlando, Florida.
Insomniac’s CEO, Pasquale Rotella, issued this statement: “This study beautifully illustrates the powerful financial and cultural impact of dance music here in the United States. As support from our Headliners continues to grow, our contributions can continue to make a difference here at home and around the world.”
Here’s a nifty chart to guide you through the numbers: