Universal Music launches family-friendly festival in Southern California
It’s a mad rush towards music festival domination and Universal Music Latin Entertainment is the latest company joining the lucrative race. The company has announced a 2-day family-oriented event called L Festival: Feria Cultural Latino Americana taking place October 24 and 25 at the Orange County Fair & Event Center. While the festival lineup centers around Latin acts like Enrique Iglesias and Juan Gabriel, multiple stages including a mainstage, international stage and an EDM tent will be featured with over 25 artists performing over the two days. The only electronic act announced so far is Far East Movement.
Early bird tickets will start around $99 for a 2-day ticket and go on sale at 12am PST Wednesday, July 15.