Kygo shows off his talent on the piano in Apple Music commercial, premieres new music on Beats 1
Kygo is one of the new faces of Apple’s streaming platform, Apple Music. Already a leader in the streaming market, the platform has positioned itself as both a place for discovery through curation. The short, 30-second video urges viewers to “Discover Kygo” and features the young Norwegian showing off his classically-trained talent on the piano.
Kygo’s presence as one of the faces of Apple Music extends beyond that of a 30-second intro clip, he and his music have seen constant support on the platform’s 24/7 radio channel, Beats 1. Last night Pharrell and Scott Vener shared a snippet of Kygo’s latest track, a remix of Nas’s “Life’s a Bitch,” on their Beats 1 Radio broadcast. There’s a good chance the dynamic rework will appear on Kygo’s debut album.