Steve Albini’s rant against EDM is now a billboard advertisement
There’s no such thing as bad publicity, right? To Oscar Powell, who heads the Diagonal label and also produces as Powell for XL, this is definitely the case. Recently he reached out to his fellow musician Steve Albini in regards to getting sample clearance for his newest track on XL called “Insomniac.” Albini obliged to his voice being used on the track, but not without giving Powell an entire lecture about his feelings of dance music and club culture. Within the long-winded response email, the Big Black singer noted his detestation toward anything having to do with “mechanized dance music” and how he was an enemy of the scene. Seeing this as a great advertising opportunity, Powell asked Albini for clearance to use his rant for promotional purposes to which he received “I still don’t care” as a response. The result of this interaction? XL purchased a billboard on Commercial Street in London for the world to see. Cheeky! Read the full text of Albini’s rant below:
“I am absolutely the wrong audience for this kind of music. I’ve always detested mechanized dance music, its stupid simplicity, the clubs where it was played, the people who went to those clubs, the drugs they took, the shit they liked to talk about, the clothes they wore, the battles they fought amongst each other…
Basically all of it: 100 percent hated every scrap.
The electronic music I liked was radical and different, shit like the White Noise, Xenakis, Suicide, Kraftwerk, and the earliest stuff form Cabaret Voltaire, SPK and DAF. When that scene and those people got co-opted by dance/club music I felt like we’d lost a war. I detest club culture as deeply as I detest anything on earth. So I am against what you’re into, and an enemy of where you come from but I have no problem with what you’re doing…
In other words, you’re welcome to do whatever you like with whatever of mine you’ve gotten your hands on. Don’t care. Enjoy yourself.
photo credit: Rik Lomas