Apple Music clocks 6.5m paid subscribers, takes major loss of free trial users
Things were looking up for Apple Music back in August. With tastemakers and A-list artists flocking towards the tech giant’s venture into optimizing iTunes for the streaming generation, its opening quarter saw more than 11 million people subscribe. It was a strong start, but the digital honeymoon appears to be over. W
ith its free trial now out of the window, that number is looking more like 6.5 million paying subscribers, a figure that indicates the budding streaming platform has lost 40% of its free trial users since moving to paid services in September. With an ongoing run of trial periods in later adopted territories, Apple Music’s total user base hits around the 15 million mark. Hold that against Spotify‘s 75 million active users reported back in June and speculation of an incoming announcement that the Swedish streaming giant has since hit the 100 million, and there appears to be a clear leader where the music streaming market is concerned.
It’s not time to write off Apple Music just yet, but the A-list name drops and competitively priced subscription models have yet to serve Apple a tangible victory in the streaming world.