Twitch debuts new platform that will live stream artists as they work
Twitch, the world’s largest live-streaming videogame platform, is broadening its range in capturing a new form of live broadcasting: artists at work. The company started out as an open platform, and like YouTube, its users contribute a variety of their own videos. But in 2014, e-commerce giant Amazon purchased the streaming platform for nearly $1 billion – an initiative that would accelerate Amazon’s involvement with Web video. More recently, Twitch immersed itself into the electronic music world by teaming up with marketing tech platform, Maestro, to unveil deadmau5‘s new live site.
Bill Moorier, head of Twitch Creative, commented, “A couple years ago I started to notice a new type of stream happening. Broadcasters would get tired of gaming and fire up Photoshop and start sketching game related art.” And thus, Twitch Creative was born.
Twitch Creative will feature everything from painters, sculptors, and even musicians as they stream their creative process in real-time, as opposed to simply sharing their final creations. The site will highlight the most popular streams while also emphasizing emerging broadcasters – which could potentially mean the unearthing of of new musical talent.
Moorier continues, “We wanted a way to promote and bring attention to up-and-coming channels that we think have great talent and potential.”
With the audience and broadcaster population growing at a staggering rate of 20% a month and the Creative community close to doubling that rate, the website looks to be the perfect platform for showing off what could be the next big trend and creative minds, alike.
Via: The Verge