Snapchat features EDM’s Best of 2015 and exclusive content in Discover feature
Snapchat finishes their biggest year to date with several new, innovative features that continually make the app a crowd favorite among millennials. One of these features is Discover, which highlights content from big media brands and companies through Snapchat’s Story format. iHeartRadio has their own channel that promotes exclusive content and news stories, and the Snapchat team follow suit with a Best Of 2015 account that features a year of music.
For the channel’s debut yesterday, Snapchat focused on EDM with a feed comprised of holiday greetings from Zedd and Martin Garrix, along with exclusive content like a performance from The Chainsmokers and an interview with Jack Ü. The channel also included a 60-second moment with Big Gigantic at Red Rocks, and Backstage Pass videos of Flume and Kaskade.
However, as per Snapchat’s 24-hour Story life, the EDM content has since been replaced with a feed focused on hip-hop. Though we hope that this content will eventually resurface, Snapchat left viewers with their own end-of-the-year countdown, naming their picks for EDM artists to watch and must-hear tracks.
Via: Magnetic Mag