Zeds Dead fans wear heart rate monitor during their show for an experiment
The rush felt from listening to music is all too familiar, now backed by an experiment conducted by some surprising pseudo scientists. Administered by Zeds Dead, the study sought to monitor heart rates of fans at their sold-out Austin, TX show at the Vulcan Gas Company.
A story on BoingBoing sparked a casual joke that morphed into full-fledged research to find out what gets crowds amped the most.
“You need to intuit what they’re feeling and thinking, read what hits and what flops, and then fine-tune along the way and in future sets,” the duo wrote. “It’s not an easy thing to judge with accuracy: Your best guess at what the crowd is feeling comes in the form of yells, fist pumps, or that all-important but ever-elusive ‘vibe.'”
The Canadian duo turned to science to discover what exhilarates their fans, and they asked a few to sport heart rate monitors as they recorded their live set. The monitors’ data would be compared to the set’s rhythmic patterns, showing which moments caused the largest spike in thrill. They asked the subjects to stay sober, meaning no alcohol, tobacco, or illegal substances would be used during the test.
Though one participant couldn’t stay on-task and adhere to the crucial condition, Zeds Dead received data that exhibited how fans truly felt and reacted to their music, with the biggest spike seen during “Hadouken” and “Lost You.”
“Participant 4 aside, it was cool to see trends among heart rates and something we may keep in mind for future sets,” the duo concluded. “We plan to explore other data collection points in future shows, to see what type of clear data we can put behind a previously subjective point.”
6 Biggest Spikes
Zeds Dead — Hadouken
Zeds Dead — Lost You
Zeds Dead — Adrenaline
Dodge and Fuski — Positive Vibe
Zeds Dead & Melodon — Wit Me Dub
DJ SKT — Take Me Away ft. Rae (Andy C Remix)
Via: Boing Boing