Life In Color details the festival’s history in new mini-documentary
Modestly beginning as a paint party in South Florida, Life In Color has exponentially grown into the world’s largest paint party in just a matter of a few years. Originally conceived back in 2007, Sebastian Solano, Lukas Tracz, Patryk Tracz, and Paul Campbell set out with the dream of one day throwing an event with 25,000 people in attendance. This year, they will not only host the Miami festival with a lineup featuring Jack Ü, Flosstradamus, Ruby Rose, and 20+ more artists across three stages, but they have also expanded internationally to the UK, Ibiza, and more.
To paint a picture as to how they started, Life In Color recently uploaded a mini documentary that follows a group of friends and colleagues to achieve the goal of throwing the best paint parties ever. From their first show in 2007 at Mecca as DayGlow to their present day nationwide festival series, the video features interviews from the company founders, producer David Solano, DJ Irie (official DJ of the Miami Heat), and many more in addition to clips from past festivals. Watch the story of Life In Color below before they take over SunLife Stadium in Miami on January 16th.