Starbucks now allows you to save the songs you hear in-store to Spotify
Spotify and Starbucks are making music discovery easier than ever for coffee addicts through a new digital experience in Starbucks stores. The feature will be available through the both the Spotify and Starbucks mobile apps, and allow users to identify songs played in stores. What’s more: users can download and save songs for later. The service aims to boost usage for Starbucks’ mobile app, and sign-ups for Spotify.
The service went live on January 19 across the 75,000 Starbucks stores in the U.S., though this is not the first music-centric initiative Starbucks has undertaken – the coffee chain sold original CDs in-store beginning in 1994, and gave away free weekly singles redeemable on iTunes. Seasonal CDs and “Artist Choice” CDs from legendary artists like the Rolling Stones and Bob Dylan have also been part of Starbucks musical offerings.
Spotify and Starbucks first announced their partnership in May 2015. As the lead music partner for Starbucks, Spotify gave premium subscriptions to baristas, who use their membership to contribute to “Store Favorites” playlists unique to their location. When the app is launched at a participating store, customers will be able to view a “Now Playing” section as well as a “Recently Played” list. Customers even have the ability to influence their local store’s playlist by “loving” (hitting the heart) on a song.
“Music has played a pivotal role in our stores for over forty years and we have been at the forefront of how to integrate it into a retail environment” said Howard Schultz, Starbucks Chairman and CEO. “Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”