BMG invests in seminal drum ‘n’ bass imprint, RAM Records
Sony-owned conglomerate BMG has taken in interest in drum ‘n’ bass as it continues its expansion into electronic music, strategically investing in Andy C’s veteran label RAM Records. Specific details on the new partnership have yet to emerge, but nonetheless, the agreement thus far signifies a mutually beneficial relationship between the two entities.
RAM has developed into a highly-regarded name in drum ‘n’ bass since its 1992 foundation, responsible for bringing acts like Sub Focus to the public eye. Forging close ties with a business that wields a vast pool of resources spells a prosperous direction for the brand. “We are delighted to be able to help Andy C and Scott take RAM to the next level,” says UK EVP Alexi Cory-Smith of the investment.
For BMG, the new partnership fortifies its credibility in electronic music by developing relationships with niches in the industry like drum ‘n’ bass. The deal mirrors BMG’s forward-thinking strategy over recent years such as its 2013 purchase of Strictly Rhythm and their major 2014 acquisitions of Loaded Records and Skint.