Richie Hawtin & Andy Rigby-Jones team up on tech collaboration, PLAYdifferently
Richie Hawtin continues to build out his career beyond music production with the announcement of PLAYdifferently, a collaborative tech project with renowned British product developer Andy Rigby-Jones of Allen & Heath. Together, the duo have envisioned a new tool for use in the electronic music and DJ market, and partnered with Audiotonix to bring their visionary product to life.
After two years of prototyping and iterating, the resulting product, PLAYdifferently, is near completion for market release. Early versions were used at Glastonbury Festival and and ENTER.Ibizia, but full brand details were revealed just last week in Anaheim, CA at NAMM, the world’s largest trade show for music technology.
“We hope and plan to bring back products and instruments for the DJ to unlock their potential and their innate creativity that is lying dormant,” says Hawtin. The PLAYdifferently brand hopes that providing tools for electronic DJs and musicians will inspire and advance creativity in the field.
A worldwide tour will be announced in conjunction with the brand’s launch, so keep an eye out for what PLAYdifferently has in store.