Barack and Michelle Obama announced as keynote speakers at SXSW
The commander-in-chief can add a unique accomplishment to his résumé before leaving office next January. President Barack Obama and First Lady Michelle Obama will appear at SXSW‘s Keynote Conversation at SXSW Interactive. This is the first time in the festival’s 30-year history that a sitting President and First Lady will participate in the event.
President Obama will sit down with Evan Smith, Editor-in-Chief of The Texas Tribune, on March 11 for a conversation about civic engagement in the 21st century. The audience will be composed of entrepreneurs, creators, and early adopters, who the President will call upon to apply their ideas and talents to help make technology work for more people.
The First Lady will come to the music segment of the Austin festival, SXSW Music, to discuss her Let Girls Learn initiative, which has been her locus of attention during her husband’s presidency. The initiative works to break down barriers for the world’s 62 million girls not currently enrolled in school, more than half of whom are adolescents. She will address the global music community attending SXSW’s Music Conference on March 16 — a call to action aptly timed at the midpoint of Women’s History Month.
“I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the President and First Lady to SXSW,” stated co-founder Roland Swenson. “As each new generation comes up at SXSW they look for ways they can be of service, and it’s important to reflect and support that message. President and Mrs. Obama’s visit here will inspire attendees to that purpose.”