Las Vegas will soon play host to the first ‘anti-Vegas’ club
As electronic music continues to sprint from the fringe into the spotlight of the global music stage, the club scene has evolved to accommodate a surge of interest. DJ booths continue to balloon in size and scope along with club cash cow VIP areas.
Arguably the heart of the “models and bottles” movement is Sin City itself where just last year, Calvin Harris pocketed a cool $400,000 to grace Hakkasan with his hardly inimitable live show. In fact, the Las Vegas Convention and Visitors authority considers music to be a driving force in the city’s tourism market.
While clubs like Brooklyn’s Output have adopted a discerning and insular approach and egalitarian warehouse parties throughout the states have stayed staunchly underground, some Vegas club owners are taking a less traditional approach.
Intrigue will open April 28 at Wynn Las Vegas and chief operating officer Sean Christie has promised it will be the exact opposite of a big DJ-driven club. With Intrigue, Christie hopes to lead the charge for an”anti-Vegas” club experience.
“The DJ is no longer the most important part of the recipe,” said Christie, explaining that the club will have an intimate VIP room and a strict no-social-media policy.
Vegas has been attempting to fix “the DJ problem” for years after bankrolling the whole mess to begin with.
“We created a monster,” said Jesse Waits, former tour de force behind Wynn’s EDM mecca XS. Waits now oversees clubs, lounges, and restaurants for the highly anticipated Alon casino and hotel which will open across the strip from Wynn.
“People who just want to see DJs don’t dress up, they don’t have style, they don’t even want to be in a nightclub,” said Waits. “They’re not cool. Nightclubs are cool-people clubs.”
Via: Page Six