3LAU launches not-for-profit label, Blume, with new single, ‘Is It Love?’
3LAU‘s journey from dorm room producer to shutting down main stages around the world is a truly remarkable story. The Las Vegas native initially gained a following through carefully crafting mashups of early dance anthems with pop vocals that took off in the college market and ultimately helped him decide to become an internationally touring artist.
With releases now out on Dim Mak, Revealed Recordings, and Musical Freedom as well as a touring résumé that includes Ultra Music Festival, EDC Las Vegas, and TomorrowWorld, 3LAU has established himself as not just a mashup savant but a highly respected DJ and producer. His remix of James Egbert’s “Back To New” was the first official production 3LAU released back in 2012, going the extra mile and donating the proceeds from sales to build a school through the charity Pencils of Promise.
Having a distinct passion for philanthropy, charity has always played a role in 3LAU’s career, and he is taking this enthusiasm to the next level as he launches his own not-for-profit dance label, Blume.
To inaugurate his own personal imprint, Justin Blau has released new single, “Is It Love?,” where every dollar from both streaming and sales will be donated to another campaign for Pencils of Promise in hopes of raising $100,000 by year’s end to fund the construction of another school. The track features vocalist Yeah Boy and diverges from 3LAU’s typical festival anthem style. Injecting an irresistible yet mellow groove behind Yeah Boy’s chilled-out croons, 3LAU turns over a new leaf in more ways than one as he adds record label founder to his profile.
To donate and support 3LAU’s campaign, you can purchase the track here.