Billboard and Spotify team up for exclusive streaming partnership
The Billboard charts make their way to the streaming sphere, as per today’s announcement that the music platform is teaming up with Spotify for an exclusive partnership. The streaming service giant will enable playback of Billboard’s music charts, which clock in at over 75 different verticals. The partnership will also debut three other tallies, as well as a weekly editorial feature of New Music Fridays.
The three new charts, which are exclusive to Spotify, include Viral 50, Velocity Chart, and Spotify Rewind. The first tracks songs with a rising popularity through sharing and social activity, while the second chronicles singles with increasing acclaim through Spotify. The partnership’s throwback chart, Spotify Rewind, will feature five tracks for the decades from the ’60s through today.
Billboard will incorporate a 30-second preview on their website, with full streaming privileges available on Spotify. Fans can also stream the New Music Fridays playlist while reading the accompanying editorial feature.