Watch this: industry experts discuss the relationship between corporate brands and music

by: Toby Reaper Apr 20, 2016

As our world becomes more and more interconnected, new opportunities are constantly arising for businesses to communicate in a personalized way with their target markets. In recent years, the music industry has been undergoing major overhauls to deal with the transition into the Age of Information. One major result of this transformation in the music industry has been a revolution in the relationship between musicians and corporate brands.

The Cannes International Festival of Creativity has posted a video of a panel of industry experts discussing the future of entertainment branding. In the 12-minute talk, these experts explore the bond between music and brands and go deep into creating culture through content.

The creator of the Cannes International Festival of Creativity, Cannes Lions, is hosting a brand new event this June, called Lions Entertainment, that will cover topics like this and more. More information on Lions Entertainment can be found here.