Watch This: McDonald’s unveils paper placemat MIDI controllersMctra

Watch This: McDonald’s unveils paper placemat MIDI controllers

In the coolest marketing move since unlimited fries, McDonalds’ Netherlands outposts have unveiled a bluetooth paper placemat that acts as a fully functioning MIDI controller.

The placemat uses an ultra thin circuit board with 26 digital touchpoints and conductive ink to act as a full music production station that links with your smartphone. Using the integrated app, you can make music with audio looping, synth kits, and a full range of musical effects. You can even record your own voice.

“The paper of the placemat is what makes this technique so innovative,” TBWA creative technologist Radha Pleijsant and digital design lead Jan Jesse Bakker said in a statement. “The phone merely acts as the speaker and screen, which is easily connected to the placemat via Bluetooth, making the sure you can hear the music on your speakers.”

H/T: Adweek

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