Budweiser announces partnership with Tomorrowland and Tiesto
Budweiser has partnered with Tomorrowland and Tiesto to create exclusive new music experiences leading up to the Belgian installation of the massive electronic music festival, which will run from July 22-24. Collaborating with Dutch DJ and music icon Tiesto, the beer brand will launch a music video and original content to support “Infected,” the new track produced by Tiesto with fellow artist Jauz.
“We’re thrilled to partner with the leader in electronic music festivals – Tomorrowland, as they create unprecedented music experiences for fans around the world,” said Lara Krug, Global Director, Experiential Marketing for Budweiser. “As a global company engaging with an evolving and connected global consumer, our ambition is to create memorable and meaningful moments for and with them – whether that is providing them access to new music from their favorite DJ, money can’t buy experiences or simply elevating their beer experience on-site –we believe that consumers will be more engaged if we provide value back to them.”
The beer mogul will also take over DreamVille to creat the Brew District, a campground where fans can unwind and chow down on snacks from food trucks and beer from a round-the-clock open bar. In addition to its onsite presence, Budweiser will be the exclusive partner to broadcast the Tomorrowland Live Stream online and in venues throughout the weekend.