Ultra Worldwide becomes the world’s most global festival brand after a sold out Ultra Brasil
What started as a humble beach festival in Miami nearly 20 years ago has since become the torch bearer for electronic dance music on a global scale. Ultra Worldwide has just finished up its summer world tour, closing out in South America with eight events in nine days in Brasil, Peru, Chile, Paraguay, and Bolivia. In this year alone the festival has accommodated over 1 million fans from all over the world with 165 million tuning in via UMF TV’s Ultra Live.
The grand finale of a summer of insanity that includes Miami, Croatia, Asia, and now South America, Ultra’s first edition in Brasil took place at the stunning Cidada Marayilhosa in Rio De Janeiro. The completely sold out, two-day event was held at the home of Rio’s annual carnival event, with over 60,000 fans swarming the northern part of city proving that South America’s appetite for electronic music is just as voracious as the northern hemisphere.
Set to a magical backdrop of the Corcovado and Cristo Redentor, the enormous ULTRA Main Stage, featured headliners including Above & Beyond, Dash Berlin, Hardwell, Krewella (Live), Martin Garrix, DJ Snake and Steve Aoki, provided the perfect centerpiece for the juggernaut event, complete with state of the art production, lighting and pyrotechnics.
In an exclusive partnership with MTV Latin America (and in a first for ULTRA Worldwide) ULTRA Brasil was broadcast live to over 50 million households in 26 countries across the continent. The two-day live stream was hosted on MTV’s digital platforms in Latin America and Brasil, in addition to the primetime specials that were also televised live from the Sambódromo across the weekend.
Ultra also took its new brand RESISTANCE on step further with three standalone RESISTANCE events in Paraguay, Peru, and Chile. All sold out. All stocked with techno and house talent. More than 15,000 music lovers over three consecutive days, Carl Cox, Tale Of Us, Nicole Moudaber, Matador, James Zabiela, Steve Lawler and many others provided the entertainment to a discerning South American crowd hungry for cutting edge dance music without the blaring EDM.
Ultra let us know that they have “huge plans in store” for RESISTANCE in 2017 and that this was just the “the tip of the iceberg” for the flourishing brand.
While Tomorrowland may have bragging rights in Europe, after 26 events on 5 continents in one year alone it’s safe to say that when it comes brand recognition there is no greater or more well-respected presence than Ultra Worlwide.
ULTRA Worldwide will continue its international expansion further in 2017, moving into some incredibly exciting new territories across the globe. Further details will be announced soon. For information on all ULTRA Worldwide events, head to www.umfworldwide.com.