Google enters the festival market with new streaming event ‘Good Fest’
As streaming platforms continue to explore innovative strategies to pick up new subscribers, some of the internet’s biggest power players are also moving into live entertainment in order to gain an edge on rival companies.
With Apple hosting their own annual music event and Tidal‘s affiliation with Made In America, it seems like it will only be a matter of time before the likes of Spotify, Soundcloud, and Pandora jump into the live events market as well. Though now, with the launch of the newly announced “Good Fest,” Google becomes the latest digital agglomerate to throw their hat into the live music events ring.
Merging their new music festival initiative with a charitable cause, the Good Fest concert series aims to raise money for non-profit organizations through ticket sales and online donations. The new episodic concert series will be live streamed via Youtube, and describes itself as “the first-of-its-kind festival for good.” The first Good Fest event will host Glass Animals at BAM Cafe in New York City, with four more shows already scheduled in different cities across the U.S.. Proceeds from the inaugural Good Fest with Glass Animals will go to Donorschoose.org.
Google is calling Good Fest “a celebration of progress, positivity, and the power of people to push the world forward.” Music events and philanthropy have gone hand-in-hand for many years, now Google is taking that idea one step further in an increasingly streamable world.
H/T: Business Insider