Coachella, Bonnaroo organizers team up for Denver super festival
Coachella parent company AEG has teamed up with Superfly — the organizing body behind Bonnaroo and Outside Lands — to plan a brand new super festival in Colorado. Though there are currently several locations in talks to host the event, Denver’s Overland Park Golf Course has become an early favorite.
Early indications are that the festival will feature a genre diverse lineup and will host 30,000-60,000 fans over the course of a weekend as soon as fall 2018. According to AEG executive Chuck Morris, the festival has been in the works since early 2010. According to local publications, Morris sees the festival as a Coachella-esque experience that will bring art and music that caters to Denver’s wealthy, millennial demographic.
Morris and his project collaborators laid out their plans in a community meeting that took place at the golf course clubhouse last week and were clear that they would not move forward with their plans unless they had the group’s full support. “This is not a done deal by any stretch,” said AEG’s David Ehrlich in the meeting. We will not do this festival here if the community doesn’t want it.”
Still, local sources suggest that organizers will move forward with a festival in Colorado and have scouted potential venues–like Westminster, just outside Denver–should the Overland community reject their plans. A recent news report from Denver’s 9 News NBC suggested that community officials will host meetings to gauge public support for the event in the coming weeks.
Though the project is still in the preliminary phase, such devoted and lengthy support from two heavy hitters in the festival market is a sure sign the event is destined to succeed before it even begins.