Lady Gaga’s album sales up 1000% following Super Bowl halftime show
On Sunday, 117.5 Million people watched Lady Gaga’s Super Bowl halftime performance, marking the event’s 2nd largest viewership behind Katy Perry’s 2015 showing (118.5M). The “Million Reasons” star drew more attention than the big game itself, which reports an audience of 111.3 million viewers.
Consequentially, the spotlight propelled Lady Gaga’s album sales by 1000%, according to Nielsen Music.
As reported by Billboard, Gaga sold up to 150,000 digital album on February 5, Super Bowl Sunday. The 1000% sales increase is measured by transactions of the day prior, February 4, which saw 15,000 digital albums and singles sold.
Individual song downloads totaled 125,000, with the Joanne single “Million Reasons” topping the list. Accounting for 45,000 of those downloads, the single itself saw a 900% increase in sales when compared to its 5,000 of the day prior.
“Bad Romance,” “Born This Way,” and “Poker Face” followed as Lady Gaga’s songs that skyrocketed on February 5, with 13,000, 12,000, and 10,000 downloads, respectively.