Facebook signals further expansion into music business with Director of Music Licensing position
Facebook recently posted an ad searching for a Director of Music Licensing to join the company — further evidence of its attempt to enter the music industry. This soon-to-be-hired music licensing lawyer will support Facebook’s “biz dev team in developing our music licensing strategy and helping lead negotiations across labels, publishers, and collecting societies globally.” The prospective hire would join former Director Of Music Partnerships’ at Google, Tamara Hrivnak, who previously worked Warner Music Group. However, entering the music industry in such an ambitious way has its risks.
As Spotify and Apple face off to control the music streaming space, rumors about possible Soundcloud bids continue to fly, and Jay-Z’s Tidal service is picked up by Sprint, Facebook enters a crowded market of consolidation and acquisition. The music economy of 2017 shows trends significantly different than even ten years ago. Soundcloud’s legal challenges serve as a warning for new players like Facebook: the need for legal council cannot be underestimated. Facebook appears to be going in different direction, shying away from the streaming space and looking to video as a potential alternative. Still, aggressive speculation on the social media giant’s exact plans remains premature.