Weedmaps to launch ‘Marijuana Oasis’ adjacent to Coachella this year
What a time to be alive.
Next month, Coachella attendees will have the pleasure of experiencing legal marijuana’s first major shoulder-rub with the North American music festival industry. Coachella still prohibits all drug use on site, but thanks to the popular marijuana mobile application Weedmaps, fans will still be able to peel off and pack a bowl just a few miles away. The app has partnered with marketing firm Talent Resources to offer VIP guests what’s being described as a “marijuana oasis” about six miles away from the Polo Grounds. Fans still can’t legally bring their pot to the party, but the powers that be are putting on a Coachella-sized clam-bake just down the road.
The compound is promoting a setup that includes two grow houses, a greenhouse, and five geodesic domes to test different strains from various retailers, with edibles, vaping gadgets (please stop), and of course, a good old fashioned toke. Word has it that the products will be provided free of charge, courtesy of GenX, Brass Knuckle and West Coast Cure. Its too bad the name Burning Man is already taken.
Festivals in this country have become a multi-million dollar enterprise, and in markets where marijuana is newly legal, there’s a high probability that new marketing initiatives like this are going to start cropping up like, well, weeds. Smoking a doobie at the back of Kaytranada’s set might not be entirely kosher yet, but that reality seems to be looming closely on the smoky horizon.
H/T: Consequence of Sound