Pretty Lights just mailed hardcore fans USB drives full of unreleased music
Mere days after announcing his destination-style Island of Light festival, Pretty Lights took to the internet today in a grassroots marketing effort that went immediately viral. Tapping the most loyal few of his devoted fan following, select fans were shipped posters revealing several new tour dates.
On the back of said posters was a message, which read as follows:
Greetings, you have been chosen for a new Pretty Lights social experiment. This package contains unreleased “flips” from Euphoria (April 2017), Okeechobee Music & Arts Festival (March 2017), and Telluride (August 2016). As one of our most devoted fans, we are choosing you to not only spread this music organically far and wide, but to also share the message that we will be returning to Red Rocks Amphitheater in Morrison, CO on August 11-12 for the 9th consecutive year. See you soon.
Also included in the parcels were custom-engraved, wooden USB drive filled with unreleased flips from live Pretty Lights sets at Telluride, Okeechobee, and Euphoria.
Fans of course took to social media in a firestorm to spread the news. Thus far, Pretty Lights has been confirmed for another return to Red Rocks Amphitheater in Morrison, CO on August 11-12, 2017, and Huntington Bank Pavilion at Northerly Island in Chicago, IL on August 18th-19, 2017. One might expect more announcements to roll into fan’s mailboxes over the next couple of days, so be sure to stay tuned for more information as it becomes available.
View the fan photos of Pretty Lights’ cleverly packaged announcements below.
Pretty Lights releases 31 new live edits from Episodic Festival tour