Twitter and Live Nation partner to stream live concerts in video
Twitter is working with the world’s leading concert promoter, Live Nation to create an incredible experience for music fans across the world. Twitter announced that it is partnering with Live Nation to exclusively live stream video of concerts today at the NewFronts conference in New York. Artists including Train, Portugal. The Man, August Alsina and Marian Hill are slated to have shows streamed on Twitter. The first will be Zac Brown Band’s performance, which will air on Saturday, May 13th.
The deal is beneficial to both parties because Twitter has reported that, “7 out of 10 of the most followed Twitter users are musicians, and Billboard’s Grammy Awards live pre-show was the most viewed entertainment live stream on Twitter to date.”
Jordan Zachary, chief strategy officer for Live Nation says, “Our partnership with Twitter allows us to amplify the live music experience creating a tool for artists to reach millions of fans around the world… through Twitter’s product suite, fans will be able to be immersed in the live experience and interact with each other in real time as they watch some of the year’s most exciting concert events.”
The announcement is part of Twitter’s new feature of live premium video content that will include MTV Awards shows and coverage of Fashion Week in New York, Paris, London and Milan. Twitter has also announced that it will produce and host a 24/7 streaming news network with Bloomberg that will start airing this fall. The Cheddar news network’s Opening Bell, The Verge’s Circuit Breaker and BuzzFeed’s MorningFeed will have shows on Twitter live video, as well.
Twitter COO Anthony Noto has shed light to the partnership, stating, “Music has always been one of the most Tweeted about topics on the platform, and now fans around the world will be able to experience concerts live on the same platform where they talk about what’s happening in music.”
Fans can now watch their favorite artists virtually anywhere with Twitters new live streaming feature.
H/T: Tech Crunch
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