Hardwell partners with China Mobile for the release of ‘We Are One’ featuring Jolin Tsai
Hardwell unveiled his latest single “We Are One,” featuring pop sensation Jolin Tsai and released in partnership with China’s largest telecommunications company, China Mobile. The organization made the record available to its 800 million subscribers as a first listen premiere. The single has since reached the #1 spot on the Taiwanese Dance Charts via iTunes, putting Hardwell back in trademark territory.
Hardwell said the following on his new partnership:
“Anyone who follows my career knows I’ve always tried to find new and cool ways to release my music. I’ve being touring Asia for many years now, both as a festival headliner and with my new Macau residency, I’ve also brought along my Revealed Recordings crew to hold down a residency in Guangzhou. Asia is one of the most exciting, emerging markets on the planet for dance music right now! Working with Jolin on this record was a great experience and we wanted to find a way to deliver it to the fans in a unique way. Joining forces with China Mobile opens up a direct doorway to many of Jolin’s and my Asian fans so it felt the perfect opportunity for us to bring our world’s together on ‘We Are One’ and deliver some fresh new music to millions of fans!”
With many Hardwell fans in the region being active users of China Mobile, this exclusive partnership has grown into an ingenious release strategy that has allowed Hardwell to push the boundaries of how his music reaches his fan base. Hardwell is set to release an alternate version of “We Are One” on his forthcoming EP which has yet to be announced.