Pasquale Rotella discusses Gary Richards leaving HARD, big changes on the horizon for EDC brand
In an Instagram Live address to his fans on August 6th, Electric Daisy Carnival‘s owner and poster boy, Pasquale Rotella, discussed myriad issues concerning the dance music industry, his company Insomniac, and it’s relationship to HARD Events, and big changes on the horizon for EDC structuring and mission. Here are a few keys highlights from the address.
EDC New York may not be returning. The company is putting forth new efforts to desaturate the U.S. festival market that it helped to over inflate, focusing more on “quality over quantity of festivals.” This also means downsizing certain festivals like Nocturnal Wonderland from a three-day festival to a more boutique, limited capacity sized event.
Focus will be put on EDC Las Vegas’s transportation system, especially leaving the festival. Rotella doesn’t want to make an official public statements until all changes are solidified. However, EDM Sauce ventures to conjecture that major changes may include the rumored possible future venue change to Las Vegas’ new NFL stadium.
EDC will not move to two weekends and will not be changing the experience inside the festival. Rotella emphasized that the EDC brand and experience will always stand for electronic dance music, stressing that attendees likely won’t be seeing hip-hop on the lineup beyond producers bringing out live guest appearances, a decision that belongs to the artist.
Pasquale spoke to Hard Summer Music Festival founder Gary Richards leaving HARD Presents for LiveStyle. Rotella clarified that Insomniac has actually owned HARD for the past few years, based on a creative partnership Insomniac has with Live Nation Entertainment, the event conglomerate who purchased HARD from Gary Richards in 2012. HARD was able to operate on its own up until this year when Richard’s contract ran out.