Tomorrowland crowned as the world’s largest, most celebrated social media event
A DJ booked to play Tomorrowland has the power to reach his largest audience in that billing. The massive event is now touted as the “biggest social media music event in the world,” with Tomorrowland’s latest installment in Belgium this year garnering 1.2 billion online interactions across its two weekends of production. Crowds aside, more than 200 million international viewers streamed the festival on their computers, phones, and/or TVs.
When it came to social media platforms, Tomorrowland performed equally as well, proving comparably broad in reach: Tomorrowland generated 77 million views on Snapchat, amassed 355 million minutes in YouTube views, and effectively reached 184 million people on Facebook. Tomorrowland’s reach as a major event, both physically and across social media, grows 2.4x larger each year.
Tomorrowland’s presence is not lost on its performers, acutely aware that the world is watching, each year in unprecedented numbers. “It’s a crazy idea that people in Shanghai and Beijing are watching our performance on the subway, at home, or maybe even at work,” Dimitri Vegas remarked in a press release.
Glenn Miller, who handles Facebook’s Entertainment Partnerships in EMEA echoed the sentiment, stating, “Working with the DJs, and capturing the enjoyment of the visitors, Tomorrowland created authentic and engaging content for Facebook Live and Instagram Stories, to bring the millions of music fans from around the world even closer to the festival.”
Tomorrowland certainly hit its mark. The after-movie for Tomorrowland’s 2017 edition can be expected to debut soon in the first half of September.
H/T: DJ Mag