Classixx are suing H&M for trademark infringement

by: Robyn Dexter Oct 24, 2017

Los Angeles duo Classixx are suing H&M for selling sweaters with the word “Classixx” printed on the front.

The clothing store chain has reportedly been selling the shirts without the band’s consent, leading the duo to file copyright infringement complaints against H&M last week. A representative for Classixx says the store has denied any wrongdoing and claims “the use of a word as a decorative feature on an article of clothing is not trademark use.”

In a statement from the band’s attorney, H&M has “denied any liability,” “threatened Classixx with claims for costs and attorneys’ fees,” and ”referred to the band as a ‘relatively unknown DJ duo.’”

Despite these remarks, Classixx is proceeding with their complaint and is taking H&M to court. Read their statement below.

Our client attempted to resolve this amicably with H&M before going to court. But, despite H&M’s blatant infringement of Classixx’s trademark and publicity rights, it denied any liability, threatened Classixx with claims for costs and attorneys’ fees, and insultingly referred to the band as a “relatively unknown DJ duo.” Clearly, H&M, which has been known to broadcast Classixx music in its stores, is no friend to the artist. For H&M to profit by marketing and selling without consent “Classixx”-branded apparel at its stores around the world is bad, but responding in the manner it did is even worse. The band looks forward to their day in court.