Native Instruments has received a $58-million investment to ‘democratize music creation’
German technology company Native Instruments has received a €50 million investment (equivalent to more than $58 million) from a private equity firm to “democratize music creation.”
EMH Partners’ investment in the company will be used to create new services and hire new employees. Native Instruments says the money will help the company “achieve its vision of breaking down the barriers to music creation for all music lovers.” Native president Mate Galic says they believe music creation products and services should be integrated in a “more appealing, intuitive and cohesive way.”
“We foresee an easily accessible music creation ecosystem that connects user-centric design with powerful technology and data, to further enable the music creators of today, and welcome the new creators of tomorrow,” he says.
The investment means new hires in the company’s London, Berlin and Los Angeles offices, though the detailed plans for the investment have yet to be revealed.
H/T: Resident Advisor