Um..’s break-up was actually a Halloween hoax, announce new music is on its way
When the LA production team um.. — made up of Ben Bruce and Dylan Gold — released a cryptic video titled “this is our last song” on October 19, fans and skeptics took it as a break-up announcement and subsequently questioned why such a promising rising act would part ways so soon. As it turns out, um..‘s new (and apparently last) release was all along a media stunt. The eccentric bass music duo has just announced over their socials that the whole thing was a Halloween trick.
The guys disclose in a rather bumbling Facebook video that they were simply participating in a round of “trick or treat,” beginning with the trick of breaking up. Their treat to fans is that new music is officially out now. Um.. also alludes to their debut pay attention EP in the video, followed by an awkward joke session.
Tricked you, we’re getting back together. It was a trick and we’re back. If you didn’t see that coming then you haven’t been paying attention, gotta say. We saw it coming…and we’re not even paying attention. Also, if you were sad, sorry that you were sad but we’re back so…we didn’t mean for you to be sad. But also, don’t forget to be sad sometimes. It’s totally on-brand for us to say that, so embrace the sadness.”