Major Lazer release their first rum variant with Bacardi
Dance music fans know what Major Lazer sounds like, but now enthusiasts of the electronic trio have the chance to see what Major Lazer tastes like, via the group’s release of its first rum variant produced in conjunction with Bacardi.
The first product in Barcardi’s ‘Sound of Rum’ campaign with Major Lazer, the Bacardi X Major Lazer concoction is a limited edition beverage that unites tropical fruit, cedar, almond, and vanilla tones, making for a smooth rum blend filtered before and after ageing. Boasting a “rich amber hue,” it seeks to ‘express the flavours of the Caribbean.”
Photo Credit: Imbibe
“Creativity is in our blood. We create music on pretty much a daily basis, but creating our own rum is the stuff of dreams,” Jillionaire stated of the Major Lazer/Bacardi collaboration,. ‘We’ve worked with Bacardi to create this unique blend, something that we really feel embodies The Sound of Rum and links rum and music in a way that’s never been done before.”
The Barcadi X bottle may be purchased on Amazon for approximately $24, a deal that screams “Watch Out For This.”