New Spotify data shows sharp increase in listening time, artist diversity
“The pie is getting bigger and there are more slices going around.”
In an announcement by David Erlandsson and Jomar Perezos of Spotify, the company has revealed statistics that show in an increase in hours listened and music diversity.
Average listener hours are up 25 percent, alongside a 37-percent increase in diversity. Erlandsson and Perezos credit editorial and algorithmic playlists are the center of the increase, while critics counter that the data is too general to definitely indicate the average individual listener is listening to a larger pool of artists and more often than years before.
The graphs below show the company’s analytics over the past few years.