The Chainsmokers send fans into a frenzy with new logo, mysterious tweet
New year, new marketing approach? Maybe so, says The Chainsmokers’ recent social media activity.
The electronic duo notably outfitted their Instagram and Twitter accounts with a revamped “TCS” logo, tweeting out a vague question in conjunction with the simplistic new graphic. “How many likes is my life worth?” the tweet reads.
how many likes is my life worth? pic.twitter.com/2K1f2UckoC
— THE CHAINSMOKERS (@TheChainsmokers) January 1, 2018
While fans have since speculated that producers Alex Pall and Drew Taggart’s provocative tweet contains the thread of an album concept for a potential sophomore release, the context of the tweeted question remains unknown, but details will inevitably follow as January unfolds.