Chrome Sparks unveils ‘What’s It Gonna Take’ alongside tour announcement
Electronica producer Chrome Sparks, born Jeremy Malvin, has released his latest synth-pop track, “What’s It Gonna Take,” via Counter Records to coincide with the announcement of his upcoming North American tour with Machinedrum.
The release comes after a bit of a hiatus, as Sparks has released just two singles in 2016 & 2017 combined. Sparks rose to eminence in 2013 after the independent release and wild acclaim of his decisively-named tune “Marijuana.” Sparks’ distinctive sound lies in his ability to incorporate his admiration for dance music, vintage synthesizers, and breezy beats, lending his production keen chromatic tendencies.
Interwoven in the fabric of “What’s It Gonna Take” is the intricate, echoing percussion so characteristic of Sparks, here delivering a 90’s-oriented impression — especially when paired with the sulky pop vocals of Angelica Bess. The track thrives in its oscillating, retro synth work, and atmospheric reverb, which roar the track to life in the intro.