Mysterious ad, website points to new Calvin Harris single with PARTYNEXTDOOR
After the successful rebrand that begat the groove-oriented Funk Wav Bounces Vol 1., super producer Calvin Harris made a proclamation in early 2018 that he was leaving that sound behind. It did leave fans wondering, however: would he return to crafting chart topping smashes featuring the likes of Rihanna or veer into yet another unexpected genre.
Since announching his intentions to switch things up, Harris has relied on a series of mysterious moves to ramp up the hype In a tweet posted on his account February 4, Harris uploaded a video of a billboard that flashed a new logo, rotating skull, and the date 2/8/2018.
— Calvin Harris (@CalvinHarris) February 4, 2018
Compounding things is a Reddit thread where a user said he was directed to this webpage when following an advertisement with Harris’ branding.
Now, Harris has deigned to reveal the mystery’s endgame: a new single with PartyNextDoor — a featured artist on Funk Wav Bounces Vol. 1 — dubbed “Nuh Ready” is set for release on February 8.
THURSDAY @partynextdoor pic.twitter.com/PmgWZZb7Lb
— Calvin Harris (@CalvinHarris) February 5, 2018
While it remains to be seen whether Harris will explore a new sound, given his track record with the Canadian rapper, it is certain fans will be highly anticipating “Nuh Ready’s” imminent release.
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