ATFC & David Penn unveil official video for rollicking house track, ‘Hipcats’Hipcats

ATFC & David Penn unveil official video for rollicking house track, ‘Hipcats’

For many, the process by which a song goes from a producer’s bedroom to the top of the charts is a mysterious one. Luckily, the video accompaniment to ATFC & David Penn‘s “Hipcats” — released via Armada‘s house imprint Armada Subjekt — sheds some light on the procedure.

The video follows a puppet Hipcat as it progresses from bedroom producer to Armada signee to top-of-the-world DJ. A tongue-in-cheek look into the machinations of the music industry, “Hipcats” itself is a serious tune. It blends an old-school house vibe with an energetic, modern twist built on a foundation of a rumbling bass and catchy vocals.

Between the the quality of the production and the intriguing video, “Hipcats” stands poised to make a big mark on the summer festival season.

“Hipcats” is available for download on Beatport here.

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