ATFC & David Penn unveil official video for rollicking house track, ‘Hipcats’
For many, the process by which a song goes from a producer’s bedroom to the top of the charts is a mysterious one. Luckily, the video accompaniment to ATFC & David Penn‘s “Hipcats” — released via Armada‘s house imprint Armada Subjekt — sheds some light on the procedure.
The video follows a puppet Hipcat as it progresses from bedroom producer to Armada signee to top-of-the-world DJ. A tongue-in-cheek look into the machinations of the music industry, “Hipcats” itself is a serious tune. It blends an old-school house vibe with an energetic, modern twist built on a foundation of a rumbling bass and catchy vocals.
Between the the quality of the production and the intriguing video, “Hipcats” stands poised to make a big mark on the summer festival season.
“Hipcats” is available for download on Beatport here.