Dancing Astronaut’s Label hot picks: Bitbird, Lowly Palace and Nik Cooper
The new age of media consumption has meant great overlap within the musical and video streaming realms. One of the most tangible examples of this crossover is the advent of both artists and music labels cultivating widespread recognition and acclaim through YouTube‘s platforming.
Dancing Astronaut has compiled a shortlist of forward-thinking labels who’ve done just that. Their owners have greatly expanded their empires with excellent music curation, and have now joined the ranks of the video streaming giant’s new power players.
The label was founded by San Holo and Thorwald van den Akker. Since its emergence, Bitbird has fostered the careers of a diverse roster of artists such as DROELOE, Autolaser, and BeauDamian, to name only a few, giving rising producers space to emerge in the global electronic music sphere. Recent releases on the label include the two Gouldian Finch compilations, San Holo’s concept EP The Trip and Marcioz‘s How To Make Love $tay EP. Bitbird also umbrellas a clothing line that continues to expand.
Founded by Trap Nation founder Andre Benz, Lowly was formed in August 2016 as an avenue aimed towards bolstering unknown talents across a variety of genres. The label has since expanded into three sub-sects including Lowly Palace, Lowly House, and Lowly Music. Lowly Palace showcases a wide variety of underground names in future bass, trap and dance. The label has racked up more than 50 million streams via SoundCloud and continues to exert their influence within the electronic music sphere.
With virtually no prior experience, Nik Cooper launched his Youtube channel in 2010 and, propelled by his drive and consistency on the platform, went on to brand and develop his channel into one of the biggest and respected promotional channels on YouTube in 2013. Cooper’s vision for his channel quickly began to pay off, receiving accolades from top channels such as PewDiePie, Monstercat and more. Since then, Cooper established himself as a major player in the YouTube music scene and developed relationships with over 100 labels and artists such as Big Beat, Atlantic, Axtone, Flashover, Dim Mak, Anjunabeats and CR2.
Photo Credit: 1015.com