Alan Walker plays Spotify ad during Main Stage Ultra set [Watch]
Spotify ad breaks seem always to arrive at inconvenient times: prior to the listener’s favorite song in the music streaming service’s queue, or in Alan Walker’s case, during a Main Stage set at Ultra Music Festival.
Walker appeared to have been using the ad supported free version of Spotify during his March 24 set at Ultra 20, but fans can rest assured that the set’s inclusion of the Spotify ad was both intentional and in jest. “That was a specific edit that Alan had prepared,” said a spokesperson for Walker, “it was meant to be a funny and sarcastic poke at people who say DJs just press ‘play.'”
Viewers of Walker’s March 24 set at Ultra 20 can skip ahead to the 5:40 mark to watch Walker effectively build crowd anticipation for an ensuing and thunderous drop, only to troll the crowd via a soundbite of “Johnathan” from Spotify’s voice at the point of the track’s drop (6:12). Close watchers will note that the lighting and stage effects remain in sync with the soundbite, further solidifying the the clip’s intentional angle.