Pandora adds personalized playlist feature
Pandora has announced a new feature for its premium listeners: personalized playlists.
The streaming company is currently testing these playlists, which will be generated by a person’s listening habits over time. The songs will be automatically sorted into up to 60 different categories like “Your Party Soundtrack” or “Your Chill Soundtrack.”
The feature comes as a competitor to Spotify‘s customized playlists like Discover Weekly and Daily Mix. Pandora uses its Music Genome, which has been in use for more than a decade, to classify music across 450 different attributes to fit users’ moods, activities and genres. This information contributes to a series of more than 75 machine learning algorithms, collaborative filtering, and human curation to create the perfect playlist for its user.
The playlists will appear under the “browse” section in “featured playlists” on the mobile app. Pandora Premium is available for $9.99 a month.
H/T: The Verge