Amazon removes children’s clothing line with ‘Enjoy Cocaine’ branding
A slew of customer complaints led Amazon to pull a line of children’s clothing embossed with the phrase “Enjoy Cocaine.” Modeled after Coca-Cola’s famous “Enjoy Coke” slogan in both text and design, the message appeared on a variety of different children’s items, including babygrows and bibs. The drug themed replica notably replaced the solid white underline of the original logo with a powdered version meant to resemble the drug.
The clothing originated from an independent retailer in Estonia, where the vendor used child models to advertise the clothing.
“All Marketplace sellers must follow our selling guidelines and those who don’t will be subject to action including potential removal of their account,” an Amazon spokesperson said. “The products in question are no longer available.”