Melody VR showcases its extensive library of concert footage at NYC launch event, including The Chainsmokers, Kygo, and Kaskade
Following the formal launch at Facebook‘s recent conference, UK-based Melody VR was featured at an Oculus Go launch event in Soho on Thursday. Members of the press were invited to experience the platform on one of the brand new Oculus Go wireless VR headsets. Dancing Astronaut had the chance to sit down with the company’s Chief Operating Officer, Steven Hancock, to learn more about the project.
Pictured: The Oculus Go wireless VR headset
Apparently Melody has worked with over 600 different artists to create and capture VR music content, which essentially involves recording 360 degree sound and audio from several different camera rigs in a venue. Melody has worked with The Chainsmokers, captured a private rooftop piano performance from Kygo, and says that one of their very first events was a club show a few years ago with Kaskade. It’s not just the artists that Melody VR has dealt with to make this happen – because of the complex nature of the music industry, they also had to sign deals with all of the major labels. Steven says that as a result, Melody VR is the only company licensed to capture and distribute this kind of content from festivals and club venues. This should give them a good head start.
All of these concerts are available to purchase and download from the Melody VR app. Think of it like the iTunes store for VR. While this event was done in conjunction with Facebook/Oculus, Melody VR is actually available cross-platform: currently the Oculus Go and Samsung Gear VR, with plans to be available on Playstation, Windows, and more.
The wireless nature of the Oculus Go is a great step in the direction of making VR more accessible for the broader public, so content companies like Melody VR are anticipating the future growth and preparing accordingly. Looking at future technology themselves, Melody is already planning on capturing video footage in 12K which would keep them well ahead of the pack. Getting an early demo of the content, it’s clear that as technology improves, the overall experience will become even smoother, seamless, and more immersive.
Visit Melody VR’s website, here.
Photo Credit: Melody VR